As the first large department store in the Netherlands, the Rotterdam Bijenkorf will sell vintage furniture. In collaboration with the online marketplace Reliving, almost 100m2 of retail space will be set up for the sale of unique vintage and pre-loved furniture and accessories. The shop-in-shop will open its doors on the weekend of 21 and 22 January.
Modern vintage by Reliving
Whoever thinks vintage can’t be modern is wrong! The pop-up is more than a shop and puts reuse in a different light. The store looks fresh, contemporary and innovative. “All items are one-of-a-kind and tell a story. This allows you to create a unique interior with its own character,” Jody Klaassen, one of the founders of Reliving, tells us.
The online platform was founded in 2019 by the trio Ananda van Doorn, Jody Klaassen and Vincent van Leeuwen. They aim to make buying and selling second-hand furniture as easy as possible and to encourage reuse. According to Jody Klaassen, the collaboration with Bijenkorf fits in well with Reliving’s mission: “A physical store in the most renowned department store in the Netherlands fits perfectly with our goal to make second-hand the standard and we are very proud of the Bijenkorf as a partner.”
Unique products and workshops
Every item in the shop is unique. There are new products to discover every day. In addition, workshops are organized and visitors are given the opportunity to give free rein to their creativity. For example, your own tableware can be put together with individual pieces and an old Ligne Roset Togo can be refurbished and covered in a material of your choice.
Festive opening with a 10% discount
The store will be festively opened on the weekend of 21 and 22 January! The Reliving team is present every day and tells you everything about all the furniture and accessories that can be found in the store.
During this weekend you will receive a 10% discount on all items and you will be treated to a snack and a drink. The first twenty customers will also receive a gift voucher of 25 euros on Saturday and Sunday. Until at least the end of April, you will find the pop-up on the third floor in the Bijenkorf Rotterdam at Coolsingel 105.
Will you visit the new pop-up store this weekend?
